Diamond
- Cut
- Color
- Clarity
- Carat
- Shape

Precious Metals
- Gold
- Silver
Dictionary Definition
:  a precious yellow metallic element, highly malleable and ductile and not subject to oxidation or corrosion.
Atomic Symbol: Au
            Number: 79
              Weight: 196.967
Purity
Gold in its purest form is highly malleable and too soft to be used as-is for jewelry and everyday use. It is normally alloyed with other base metals, like silver, copper, nickel, to name few, for strength and durability. Gold weight is quantified as Karat or Karatage. In its purest form, this is 24K or 100% gold.
At Carat Place, all our jewelry is made using 18K or 75% gold mixed with other metals to give each piece its strength and maintain its design
Color
Gold in it's natural form is yellow in color. There exists many variation of gold colors, which is dependent on the metal used.
Yellow Gold : Natural gold and color-saturated alloys are what give yellow gold jewelry its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth. 
White Gold : A silvery white character is what makes white gold jewelry so appealing. In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Replating is a simple process that can be done to restore whiteness to your jewelry.
Rose Gold : The beautiful pink hue of rose gold jewelry is created by using a copper alloy. Again, the overall percentages of metal alloys is the same for rose gold as it is for yellow or white, there is just a different mixture in what alloys are used.
Vermeil (Sterling Silver) : Rich in golden color, many of our fine jewelry pieces are crafted with vermeil. The industry standard definition of vermeil is sterling silver that is plated with 10k gold with a minimum of 2.5 microns in thickness for long wearing durability.
Uses
Gold jewelry makes only around 50% of all gold produced worldwide. Other 50 % is comprised as below:
- Investments: ~40% - Bullion coins and/or bars 
- Industrial: ~10% - electronics, embroidery, photography, food to name a few
Care
Since gold is a natural element, it is affected by harsh chemicals such as chlorine or other cleaning products. We recommend that you remove your jewelry when using chemicals to reduce daily abrasions and prolong the luster. To clean gold jewelry, use a solution of warm water and detergent-free soap with a soft-bristled brush. When not worn, store your gold pieces in soft cloth bags or the original box to protect them from the elements of daily exposure.
Cost
Gold jewelry prices vary significantly since many external factors affect the price as a whole. Some of these are:
- Amount of gold used, as in karat weight
- Gold market value
- Craftsmanship and labor on a particular jewelry piece